Seminars
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Many gym owners need guidance when implementing a sales and marketing system, training their staff, reacting to a low cost competitor or other market force.  Too often, gym owners rely on a hodgepodge of software, sales tactics, rate structures, and anecdotal advice in their efforts to set their gym up for success when it comes to membership sales and personal training.  BASE offers seminars for those who feel they have the proper supervisory staff in place, but want to implement a complete revenue and production system, encompassing all facets of our industry.  Each area, from Front Desk to Personal Training, must be coordinated so as to provide for the maximum production and efficiency.

Basic Training – Boot Camp
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An immensely popular seminar, the BASE “Boot Camp”, is a 3 day class taught at the owner’s location of choice.  This seminar includes all the manuals, reports, and materials necessary for monitoring the essential procedures and policies outlined in the class.  Three solid days, roughly 8 hours each, allow for practical application of these procedures and techniques.  This is necessary to achieve “buy-in” from the staff, as they can see these systems work in their own location, eliminating the common “it won’t work here” attitude so prevalent from a staff resistant to change.

Low Cost Competitors
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Protect your gym against the cut rate, no service model that is stripping the industry of services and talent.  A market analysis of your region, along with procedures and systems to differentiate your product from operators whose sole purpose is to drive bodies through the door, hence lessening the reputation of the industry in the mind of the potential member.  Learn how to combat this model and stand out as a quality operator in your market.  You do not have to emulate this model and simply compete via pricing – let us show you how to retain your members and beat these competitors to the punch for new enrollees.

Personal Training
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Another very popular seminar, the Personal Training Installation Seminar lasts approximately 3 – 4 days, with classroom instruction coupled with in club training and implementation.  Your staff will learn all the metrics of a successful P.T. program and your revenues will jump dramatically.  We have had clients increase their personal training sales up to 160% in the month following the implementation of this program.  Whether you are just starting a P.T. program or currently have one in place, this training is essential to raising your revenues and maximizing your cash flow.  We will teach you the best way to sell personal training along with memberships, how to structure EFT training, compensation packages that make sense, and a host of other facets of this important revenue stream

Please contact us for more information.