Testimonials
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“Over the past thirty years I have worked closely with Scott Corless, president of B.A.S.E., seeing first hand his commitment to our industry and the positive results that have come from his systems, seminars and boot-camps. Scott and I have shared numerous ideas and continue our aligned thinking in many of the applications and practices we use today. I would highly recommend Scott and Business Advancement Systems Experts to any and all owners and operators.
When I first started writing this it sounded so simple, then I suddenly realized why. For those people who are actually in the business of running Fitness Facilities, it is simple. In life, as in business, there are two truths – Math, and Honesty. The problem with today’s world is we have forgotten those two truths. Scott Corless has not; we have worked and designed a program that allows you, as a business person, to actually see the truth each and every day. Not a color coated version of the truth, not almost the truth, but the real truth, and that is what makes Scott Corless and those of us who have been doing this successful and in demand. We also have the tendency to make this business look easy, because for us it is; we have studied and learned from formulas that have been proven to be right in 23 different states and 4 different countries between us. We found nothing different selling memberships that varied in price from $20 down and $25 a month (California) to $500 down and $3,000 a year dues (Istanbul, Turkey). That is correct, nothing is different. You must learn exactly how many people you need to drive through the front door, and you must “know” how many people you must stop from going out the back door. More people fail in our business because they have no idea how to close the back door and they rely on “Gross Sales” instead of real income. Scott Corless will teach you the difference between what you think and what is real; more importantly, he will teach you how to control the ebb and flow that puts 74% of all private Fitness Facilities out of business in the first five years of operations.”
Ron Littlebrant
President & COO – Gold’s Gym Columbia
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“Scott took over a troubled market with four struggling gyms and transformed the market quickly, supporting the addition of four more gyms very soon after he arrived. His ability to find, train, and motivate gym managers was exceptional, and his focus on results produced one of the most remarkable turn-arounds I have ever witnessed in a market.”
Sam Crowley
COO – Gold’s Gym International
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“BASE knows the metric’s of our industry and how to apply them for success. They work closely with Paramount building the tools that allow a business to be proactive instead of reactive. In our industry, it takes more than just a game plan, it takes presentation and execution on a daily basis. BASE has the unique ability to summarize a market, then train and motivate a team to exceed their potential. Having the best software and billing experience behind you is something Paramount can bring to the table; add that to BASE systems of presentation and execution, and you have the combination for success in today’s competitive market place.”
Sid Nelson
Senior VP – Paramount Acceptance
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“Scott Corless, President of Business Advancement Systems Experts and I have worked closely for the past 3 years. Scott has a strong sales model for retail, corporate and service revenues. I highly suggest you take a look and see the training support that he has perfected.”
David Fowler
EVP – Gold’s Gym International
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“We have had the pleasure to work with B.A.S.E. on supplement sales for a group of Georgia facilities. They both created and implemented a great system, training program and procedural outline to ensure a successful Supplement program, all while gaining support and buy-in from the team members. With their program, they increased the facilities supplement sales nearly 400% placing the facility as the top producer in online supplement sales throughout the country.”
Frank Plasso
President / CEO – Supplement RX
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“Working with B.A.S.E. is the only way to make sure your business is hitting its full potential. I have personally been involved in the implementation of management systems by Business Advancement Systems Experts in two separate markets, and continue to use their systems in my business today. From making sure every lead is being maximized to getting your staff excited and educated, B.A.S.E. will be sure to raise profits anywhere.”
Tom Dozier
GM – Gold’s Gym
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“When I joined the team at Gold’s Gym, Melissa had already begun transforming our corporate division in St. Louis from a mass discount program to a model that required companies to invest and take ownership in their corporate wellness programs. This shift in how companies and employees perceived our program as a wellness benefit helped add many new accounts to our portfolio and increased penetration and participation on those accounts. This initiative over the long run helped Gold’s Gym transition away from simply being a gym offering a discount to being a true provider for those companies seeking a return on investment through the improved health of their employees. In addition to learning how to effectively set up a wellness program, I was also was able to observe and learn where the future of wellness programs were going while steadily increasing revenue for the gym.”
Sarah Larson
Corporate Sales – Gold’s Gym
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“My relationship with the President of B.A.S.E. started several years ago when we both relocated to Utah to help grow a Gold’s Gym franchise. While his industry knowledge is quite vast and extensive he also knows how to teach it in such a way that even the most intimidated client will feel less challenged in understanding the systematic format for successful gym operations. His “fitness 101″ approach will walk you through the ABC’s of operations. The lack of this knowledge in running today’s gyms is why so many facilities fail before even getting started. He brings everything back to the basics to help you understand how each, seemingly small action, can result in large revenue growth.”
Sherry Leetham
President - FIT 2 CHEER”
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“B.A.S.E and Scott Corless offer a range of skills that are useful to any results oriented company. I have had the opportunity to work with Scott over the past few years and have seen first-hand, his enthusiasm, breath of customer/industry knowledge and revenue generating systems. The knowledge and insights he brings to B.A.S.E is invaluable. I would recommend the services provided by this company to anyone who could benefit from sound management and business advice.”
Michelle Micheletti
Marketing Manager – Gold’s Gym International